Fidelity Bank Plc has intensified its push to empower small businesses with a robust series of high impact masterclasses designed to sharpen entrepreneurial skills and unlock new growth opportunities across Nigeria.
The initiative, rolled out throughout April 2026, underscores the bank’s strategic focus on strengthening Small and Medium Enterprises as critical drivers of economic expansion and job creation.
The opening session, themed Pricing That Works How to Charge Right and Earn More, held at the Fidelity SME Hub in Gbagada, Lagos, set the tone for the programme with a strong focus on profitability and sustainability.
Participants drawn from diverse sectors were equipped with practical insights on costing, value based pricing, customer perception and pricing psychology, areas widely acknowledged as major pain points for many small businesses.
Buoyed by strong attendance and positive feedback, the bank expanded the programme with additional sessions tailored to specific sectors and emerging business needs.
A hands on baking masterclass themed From Kitchen to Cashflow followed, providing food entrepreneurs with practical techniques to improve product quality, ensure consistency and boost revenue generation.
Speaking on the initiative, Divisional Head of SME Banking, Ugochi Osinigwe, said the programme reflects the bank’s commitment to delivering practical value beyond traditional financing.
She noted that the masterclasses are carefully curated to address real world challenges, equipping entrepreneurs with tools to scale operations, strengthen market positioning and compete effectively.
The programme also features a digital focused session on growing online sales using cost effective tools, aimed at helping businesses expand visibility and drive customer engagement in an increasingly competitive marketplace.
Capping the series is a one on one trade advisory clinic designed to prepare entrepreneurs for international markets, offering guidance on export readiness, cross border transactions and regulatory compliance.
With a customer base exceeding 10 million and a strong footprint across Nigeria and the United Kingdom, Fidelity Bank continues to reinforce its leadership in SME development through innovation, capacity building and sustained investment in entrepreneurial success.