More than 260,000 students across 13 universities in Nigeria are set to experience the NESCAFÉ Campus Storm 2026, as NESCAFÉ takes its “My Coffee, My Vibe” campaign directly to university campuses, creating experiences around the music, creativity, connections and interests that shape campus life.
According to a press release signed by Lois Nweke, Corporate Affairs Specialist, following International Youth Day, celebrated on August 12 under the theme “Different Contexts, Common Aspirations,” the Campus Storm reflects the diversity of interests, passions and aspirations that shape the experiences of young Nigerians. Across the participating universities, NESCAFÉ is creating spaces where students can connect, express themselves and explore their interests through art, music, poetry, creativity and entertainment.
For NESCAFÉ, the Campus Storm goes beyond an opportunity to connect with consumers. It reflects the brand’s commitment to connecting with young Nigerians around the interests, ambitions and realities that matter to them. Through “My Coffee, My Vibe”, NESCAFÉ celebrates individuality, recognizing that young people bring different interests, passions and forms of expression to the experiences they share. Campus Storm takes that idea directly into university life.
Speaking on the initiative, Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria Plc, said, “Nigeria has one of the youngest populations in the world, and young Nigerians are not only the consumers of today; they are the entrepreneurs, creatives, professionals and leaders shaping the future of our country. University is an important time in that journey, a period when young people are discovering who they are, exploring what matters to them and shaping their ambitions for the future. With ‘My Coffee, My Vibe’, we want to meet them in that moment, creating experiences that recognize their interests and give them room to connect and express themselves.”
A key feature of the experience is the NESCAFÉ Express Yourself creative zone, which gives students a platform to showcase their creativity through art and other forms of self-expression. Students can also create social media content, participate in photo experiences, enjoy DJ sessions and live performances, and take part in games, raffle draws and giveaways, including prizes designed to support their interests and everyday hustle.
The Campus Storm also builds on NESCAFÉ’s recent efforts to create value for consumers beyond the traditional product experience. The recently concluded NESCAFÉ Next Level Promotion rewarded more than 40,000 consumers with airtime and cash prizes, while the grand prize winner received tools of trade, business support and access to masterclasses, providing practical resources to support personal and entrepreneurial development.
As the Campus Storm travels across Nigerian universities, NESCAFÉ continues to strengthen its connection with a generation that is creative, ambitious, entrepreneurial and increasingly influential in shaping Nigerian culture.