The Waka Community International Foundation is increasingly being recognised as a unique platform that promotes health, social inclusion and community development through the simple but powerful act of walking.
Unlike nations and institutions that project influence through economic or military strength, the Foundation has built its impact around movement, wellness, human connection and hope, creating what observers describe as a modern form of grassroots soft power.
Its growing profile received further attention following comments linked to renowned economist and development expert, Andrew S. Nevin, who highlighted the work of the Foundation and its founder, Lorenz Mba, while drawing connections between walking, physical health and brain health.
Nevin, widely known for his contributions to discussions on civic development and nation building, referenced the Foundation in a social media post that also touched on themes explored in the book Nigerians, A Self Organising People.
The recognition has sparked renewed conversations about the role of citizen driven initiatives in shaping public perceptions, strengthening communities and promoting positive social change beyond national borders.
At the centre of the Foundation’s philosophy is the belief that walking is more than a physical activity. It is viewed as a tool for improving health outcomes, enhancing mental wellbeing, fostering social interaction and encouraging active citizenship.
This approach has enabled the organisation to attract participants from diverse backgrounds regardless of age, ethnicity, religion or social status, creating a shared platform built on inclusion and collective wellbeing.
Analysts note that soft power is often measured by the ability to influence through values, ideas, culture and voluntary participation rather than coercion, making the Foundation’s model particularly relevant in today’s interconnected world.
Through organised walks and community engagement initiatives, the Foundation has consistently promoted positive lifestyles while encouraging individuals to take greater responsibility for their physical and mental health.
The organisation has also positioned itself as a champion of preventive healthcare, advocating healthy habits that can reduce the burden of avoidable illnesses and improve quality of life.
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Beyond health promotion, the Foundation has become a bridge builder, creating opportunities for people from different communities and countries to connect through a common purpose.
Its digital platforms, including the Waka International App, have expanded participation beyond geographical boundaries, enabling international engagement and strengthening global networks centred on wellness and community service.
Observers say the initiative represents an important example of how African led organisations can influence global conversations through innovation, social impact and people centred solutions.
The Foundation’s visibility received a major boost with its appearance on a Times Square billboard in New York, a milestone many view as a significant demonstration of African soft power on the global stage.
That achievement showcased a homegrown movement dedicated to health and community development, projecting a positive image of Africa without reliance on government sponsorship or political influence.
As participation continues to grow across countries and continents, the Waka Community International Foundation is increasingly being seen as a movement that uses the universal language of walking to promote health, happiness, community engagement and international goodwill, one step at a time.