Journalists across Africa have raised concerns over a disturbing trend in which they are instrumental in elevating billionaires and powerful figures—only to be forgotten and left struggling in the shadows of those they helped bring to prominence.
These media professionals, often hailed as the unsung heroes of democracy and social progress, have long used their platforms to shape public narratives, expose corruption, and promote individuals who later rise to immense wealth and influence. Yet, many say their sacrifices and contributions are rarely acknowledged or rewarded.
Journalists are often at the heart of public trust-building for both politicians and business moguls. Through investigative features, exclusive interviews, and persistent coverage, they build the visibility that helps launch and sustain the careers of many high-profile individuals. From print and broadcast to digital platforms, journalists across the continent have been instrumental in crafting the images of those now enjoying wealth and acclaim. Yet, despite these efforts, a significant number of journalists are left behind—working under dire conditions, receiving poor pay, and facing threats or job loss when they hold the powerful to account.
A 2023 report by the African Journalists Association revealed that 65% of journalists in sub-Saharan Africa earn below the living wage. Over 40% reported financial hardship due to unpaid salaries. Many work without contracts, health benefits, or long-term security.
Freelancers, in particular, are hardest hit. Despite producing in-depth reports that generate substantial revenue and influence, many are either grossly underpaid or not paid at all. Investigative journalists who dare to challenge the status quo are often targeted with harassment or threats. Journalists argue that some of the very billionaires they once helped project into public favor are the same individuals or entities now controlling media houses where salaries go unpaid and editorial freedom is restricted.
Industry stakeholders are calling for urgent reforms. Stronger media unions, policy frameworks, and wage protection laws are needed to secure journalists’ rights and livelihoods. Advocates also urge billionaires and corporations—many of whom built their reputations through media visibility—to give back by supporting independent journalism, fair remuneration, and media sustainability initiatives.
There’s also a growing push for journalists to leverage new media and digital platforms. With tools like crowdfunding, independent blogs, and content subscription models, many believe media professionals can break away from exploitative systems and control their narratives and income streams.
Creating watchdog organizations to monitor exploitation and foster accountability within the media ecosystem is also seen as a step in the right direction.
As Joy Aideyan notes in her investigation, “Africa’s journalists deserve better. They are not just storytellers; they are nation-builders, democracy defenders, and voices of truth.”
Part 2 of the series promises to reveal specific names of billionaires, companies, multinational organizations, and government agencies alleged to have benefited from journalists’ work without reciprocating support or recognition.