• Thu. Feb 13th, 2025

Zenith Bank Plc launched a state-of-the-art digital LED screen at Ajose Adeogun Roundabout on Thursday, May 30, 2024, demonstrating its commitment to innovation and community engagement. This new digital installation, a significant upgrade from the LED screen originally installed in 2013, features a remarkable resolution of 3936×960 pixels, compared to the previous 1024×256 pixels. Measuring 6.4×6.4 metres, the screen enhances the urban landscape and serves as a dynamic platform for advertising, information dissemination, and public engagement.

Located at one of Lagos’ busiest intersections, the screen captivates audiences with high-definition visuals and dynamic content. During the launch, outgoing Group Managing Director/Chief Executive of Zenith Bank Plc, Dr. Ebenezer Onyeagwu, praised the new digital infrastructure and the role of Institutional Quantum in the project’s success.

“When the idea of upgrading this LED screen came up earlier this year, I was initially sceptical, believing our current standard was sufficient,” Onyeagwu said. “However, once presented with a graphic illustration of the proposed upgrade, I had no choice but to agree, asking, ‘How soon can we have this installed?’ I want to thank Quantum for their foresight and innovative spirit, which has resulted in this imposing and outstanding LED screen. The new screen offers a 3D effect, making it a live, illuminating, and exciting display that leaves a lasting impression on viewers.”

Onyeagwu highlighted Zenith Bank’s focus on community welfare and innovation. “At Zenith, our focus is not solely on profit; we also prioritise community welfare. From its inception, Zenith has been a digitally-led organisation, a vision our Founder instilled. Our motto, ‘People, Technology, and Service,’ guides our actions. It’s not just about the messages we send but about the connections we create with people.”

Mr. Bardia Olowu, a representative of Institutional Quantum, also expressed gratitude to Zenith Bank’s management. “We at Institutional Quantum sincerely thank Zenith Bank, particularly Dr. Ebenezer Onyeagwu, for his tremendous support over the years. We commend his innovative mindset, which consistently keeps Zenith at the forefront. We are proud to launch this 3D screen under his leadership.”

The new digital screen, designed to blend seamlessly with the urban environment, features advanced technology for optimal visibility day and night, regardless of weather conditions. From vibrant advertisements to holiday greetings, the screen will serve as a dynamic platform for communication and engagement.

Zenith Bank’s reputation for excellence in innovation and technology has earned it numerous awards, including being named Best Bank in Nigeria for the fourth time in five years (2020 to 2022 and 2024) in the Global Finance World’s Best Banks Awards, Best Bank for Digital Solutions in Nigeria in the Euromoney Awards 2023, Best Commercial Bank, Nigeria, and Best Innovation in Retail Banking, Nigeria in the International Banker 2022 Banking Awards.

Hyacinth Beluchukwu Nwafor

Hyacinth Beluchukwu Nwafor is a seasoned journalist and the CEO/Founder Belch Digital Communications, publishers of Hybrid News Nigeria.

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