• Mon. Dec 2nd, 2024

Sterling Bank, Aké Festival Celebrate African Creativity In Lagos

The Aké Arts and Books Festival, one of Africa’s premier cultural events, has once again brought a vibrant fusion of literature, art, and creativity to Lagos. This year’s edition, themed “Finding Freedom,” began with an impactful opening ceremony that set the tone for a celebration of African storytelling and innovation.

L-R Mazeedah Olutosin, Submissions Editor at Ouida Books; Maurice Igugu, Chief Marketing Officer at Sterling Bank; Lola Shoneyin, founder, Book Buzz Foundation and Director, Aké Arts and Book Festival; Tobechukwu Anyachebelu, Administrative manager at Book Buzz Foundation; Anjola Ayodeji, Bookstore officer at Ouida Books during the opening of Ake Arts & Books Festival held in Lagos on Thursday.

For the eighth consecutive year, Sterling Bank has served as the festival’s headline sponsor, reaffirming its commitment to advancing African art and culture on a global stage. The collaboration between Aké Festival and Sterling Bank continues to foster intellectual growth and preserve the continent’s rich heritage.

In her opening remarks, the festival’s director, Lola Shoneyin, captivated the audience with her reflections on the state of the world and the transformative power of creativity. Addressing pressing global issues, Shoneyin emphasized the festival’s role as a platform for confronting societal challenges and reimagining possibilities.

“I’ve seen too many structures fail us—systems that were supposed to keep us curious and informed have crumbled, leaving people dehumanized and hopeless,” Shoneyin said. “But here, at Aké Festival, we don’t shy away from those hard truths. We embrace them, knowing our stories hold the power to heal, to inspire, and yes, to set us free.”

Her speech resonated deeply with the audience, drawing applause as she highlighted the role of art in igniting hope and fostering resilience. “Freedom may feel harder to grasp these days, but through creativity—through art, literature, and music—we can spark hope and reimagine what’s possible,” she added.

The festival offers a packed schedule featuring book discussions, poetry readings, panel talks, music performances, and film screenings. Each event is designed to provoke thought, encourage dialogue, and celebrate the diversity of African creativity. Attendees are immersed in an atmosphere that bridges generations and brings Africa’s rich storytelling tradition to life.

Speaking at a press briefing, Sterling Bank’s Chief Marketing Officer, Maurice Igugu, underscored the importance of the bank’s partnership with Aké Festival. “Platforms like Aké are essential for nurturing creativity and preserving our culture,” Igugu said. “It’s more than just an event—it’s a celebration of who we are and what makes us unique. It showcases the richness of African heritage and amplifies our voices on a global stage.”

Igugu further highlighted Sterling’s broader commitment to the arts, noting, “When we invest in initiatives like Aké, we’re not just funding a festival; we’re supporting a movement that fosters creativity and encourages intellectual and cultural growth.”

Sterling Bank’s support has been instrumental in sustaining the festival, ensuring it remains a vibrant platform for showcasing African talent and sharing the continent’s stories with the world.

The partnership between Aké Festival and Sterling Bank demonstrates the power of collaboration in nurturing African creativity. While Lola Shoneyin’s leadership continues to shape the festival’s creative vision, Sterling Bank’s steadfast sponsorship provides the foundation for its success.

As the festival unfolds, its activities serve as a testament to the resilience and brilliance of African creatives. Through events like Aké, African stories are not only preserved but also elevated, inspiring future generations and fostering a deeper appreciation for the continent’s cultural wealth.

The Aké Arts and Books Festival is an annual event that celebrates African art, literature, and culture. It serves as a platform for writers, artists, and thinkers to engage in meaningful discussions and showcase their talents to a global audience. This year’s edition promises to continue its tradition of excellence, drawing participants from across the continent and beyond.

Hyacinth Beluchukwu Nwafor

Hyacinth Beluchukwu Nwafor is a seasoned journalist and the CEO/Founder Belch Digital Communications, publishers of Hybrid News Nigeria.

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