Celebrated makeup artist and beauty expert Sheika Daley captivated audiences at the GTCO Fashion Weekend, where she shared her passion for transformative beauty in fashion and entertainment. Known for her skin-focused approach, Daley has become a go-to artist for high-profile clients such as Zendaya, Yara Shahidi, and Alicia Keys. Her work, which emphasizes enhancing natural beauty, has graced red carpets, global campaigns, and prestigious fashion editorials, including “Vogue”, “Harper’s Bazaar”, and “Elle”.

Daley’s career journey began in the world of ballet, where she was deeply influenced by her mother’s artistic approach to makeup. Reflecting on this formative experience, Daley shared, “I was a ballerina until I was 13 years old. At one recital, my mom came backstage and did our makeup with just one eyeshadow powder. I thought she was a superhero. Seeing her as an artist influenced my entire path.” This early exposure to creativity sparked her passion for beauty, ultimately leading her to a career where she empowers individuals to embrace their authentic selves through makeup.

While visiting Nigeria, Daley was inspired by the diversity of skin tones and beauty she encountered, expressing her desire to be part of the country’s evolving beauty scene. “I’ve been driving around, seeing the amazing tones, complexions, and beauty here. Everyone is so inspiring, and I want to be involved,” she shared. Her admiration for Nigeria’s unique beauty standards and her commitment to inclusivity were evident throughout her participation at the event.

Daley’s appearance at the GTCO Fashion Weekend, supported by GTBank, underscored her advocacy for diversity and authenticity in the beauty industry. She expressed a strong desire to return to Nigeria and continue contributing to its beauty landscape, saying, “I would love to continue this and come back year after year.” Her involvement in the event cements her role as a visionary leader, pushing for global beauty standards that celebrate individuality and inclusivity.

As Sheika Daley continues to make waves in the beauty industry, her presence at GTCO Fashion Weekend reinforced her status as a trailblazer in championing diverse and authentic beauty on a global stage.