The Federal Government has announced a series of transformative initiatives aimed at revitalizing Nigeria’s creative economy and tourism sector, with a strong focus on investment, infrastructure, and job creation.
2. JAMMA AMACHREE-BROAD (HEAD OF STRATEGY, NIGERIA DESTINATION 2030).
3. *BARR. HANNATU MUSA MUSAWA ESQ. (HONOURABLE MINISTER OF ART, CULTURE, TOURISM AND THE CREATIVE ECONOMY)*
4. IMAM FAIZ (PRINCIPAL ADVISOR TO THE HONOURABLE MINISTER).
5. IMRAN DUBA (SPECIAL ADVISER TO THE PRESIDENT, OFFICE OF THE HONOURABLE MINISTER).
6. MORIAM AJAGA (SPECIAL ADVISER TO THE PRESIDENT, OFFICE OF THE HONOURABLE MINISTER).
Speaking at a press conference, the Honourable Minister outlined the administration’s key milestones in the past four months, emphasizing the goal of building a data-driven, investment-friendly ecosystem to unlock the sector’s full potential.
A major highlight is the introduction of the D30 Platform, a publicly accessible database designed to map the industry’s landscape and provide valuable insights. The platform includes an infrastructure audit tool to guide public-private partnerships and an industry forecast model that incorporates planned investments, policy reforms, and infrastructure developments. Developed by VIISAUS in collaboration with Cavista Technologies, the D30 Platform is expected to play a key role in the government’s Destination 2030 plan, which aims to create two million new jobs in the creative and tourism industries.
To ensure sustainable investment, the government is establishing the Creative Economy Development Fund (CEDF) and the Creative Industries & Tourism Infrastructure Company (CITICo). CEDF will provide financing through a mix of debt, equity, and grants to support high-potential areas in the creative economy, while CITICo will serve as a private-sector-led investment vehicle focused on developing critical infrastructure for creative and tourism businesses. As part of these efforts, an initial commitment of $2 million has been allocated through the Federal Ministry of Arts, Culture, and the Creative Economy (FMACTCE) for the revitalization of Obudu Cattle Ranch in Cross River State.
In a significant financial boost, the government has operationalized a NGN 300 billion funding facility in collaboration with Afreximbank. The facility will be deployed through CEDF and CITICo to support strategic projects, with Ernst & Young serving as the principal advisor.
The Federal Government is also set to launch Abuja Creative City, a 30-hectare mixed-use development in Idu Industrial City, Abuja. In partnership with Creative Limited, the project aims to provide a vibrant ecosystem for creative businesses, entertainment, hospitality, and real estate.
Several integrated partnerships have been established to drive these initiatives forward, with key collaborators including Cavista Holdings, Cavista Technologies, Creative Parks Limited, Ernst & Young, Future Tech Media, MTN, VIISAUS, and Wakanow.
According to the Minister, these initiatives mark the beginning of a transformative era for Nigeria’s creative economy and tourism sector. Through strategic investments, public-private collaborations, and transparent planning, the government aims to create an investor-friendly environment and achieve its ambitious target of two million new jobs by 2030.
“These projects are designed to drive growth, innovation, and long-term sustainability in the sector,” the Minister said. “We are committed to making Nigeria a global leader in creative and cultural industries.”
With these bold steps, Nigeria is positioning itself as a major hub for the creative economy in Africa, fostering economic growth, tourism, and job creation on an unprecedented scale.