MAGGI has relaunched its popular Chicken Flavour seasoning cubes, introducing a new blend of spices like onion, turmeric, and celery for an enhanced taste tailored to Nigerian consumers. Now available in a convenient double-cube format, this update not only promises a more flavorful cooking experience but also reduces packaging materials, advancing Nestlé’s commitment to environmental sustainability.
The announcement took place during the MAGGI Creators’ Conference, a collaborative platform developed with TikTok to bring together food enthusiasts, chefs, and digital food content creators. The event highlighted innovative ways to share culinary stories while unveiling the new MAGGI Chicken flavour cubes.
Wassim Elhusseini, Chief Executive Officer of Nestlé Nigeria, shared his enthusiasm: “We are thrilled to reintroduce MAGGI Chicken Flavour Seasoning Cubes with an improved recipe and double-cube format. This relaunch not only enriches the culinary experience for Nigerians but also helps us reduce packaging waste by 25% as we work toward a waste-free future.”
Rahamatou Palm Zakari-Adamou, MAGGI Category Manager at Nestlé Nigeria, emphasized MAGGI’s enduring role in Nigerian kitchens: “MAGGI has been part of Nigerian cuisine for decades, enhancing mealtimes with delicious taste and aroma. We are committed to listening to our consumers and adapting our products to suit local preferences.”
Available across Nigeria, the new MAGGI Chicken flavour cubes reaffirm Nestlé’s pledge to support Nigerian families and promote sustainable practices.