Nestlé Nigeria has introduced Golden Morn 3in1, the country’s first fully ready-to-eat cereal, designed to provide affordable and convenient nutrition. This innovative product combines Nigeria’s popular maize and soya cereal with milk, requiring only water to serve a complete meal.

Speaking at the launch, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, highlighted the company’s commitment to consumer-focused innovation. “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. Developed over a two-year period through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households,” he said.

The launch comes amid concerns over food affordability in Nigeria. According to The State of Food Security and Nutrition in the World 2024 report, about 172 million Nigerians were unable to afford a healthy diet in 2022, underscoring the need for accessible and affordable nutrition.

Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, emphasized the role of Golden Morn 3in1 in addressing this gap. “With no fewer than 172 million Nigerians unable to afford a healthy diet, we recognize the urgent need for solutions that provide affordable, nutritious meals. Retailing at an affordable ₦300, Golden Morn 3in1 is fortified with GRAINSMART Protect—a smart combination of iron, vitamins, protein, calcium, and fiber—to support immunity and digestive health,” he stated.

The new product reduces the cost of a Golden Morn meal by up to 32 percent. Each 45g pack contains all necessary ingredients, requiring only the addition of water for a ready-to-eat meal.

Nestlé Nigeria remains committed to innovation, using stakeholder feedback to guide product development. The company continues to address local nutritional challenges while promoting overall well-being through its diverse range of food and beverage products.