• Tue. Apr 23rd, 2024

MILO® Nigeria Partners With Real Warri Pikin, Aproko Doctor To Promote Child Empowerment Through Sports


In a strategic move to promote holistic child development through sports, Nestlé MILO® has announced a collaboration with two popular Nigerian social media influencers, Anita Asuoha, widely known as Real Warri Pikin, and Dr. Chinonso Fidelis Egemba, popularly referred to as Aproko Doctor.

Nestlé MILO® recognizes the importance of sports in imparting invaluable life skills that complement traditional classroom learning. This collaboration aims to inspire parents to encourage their children to actively participate in sporting activities, emphasizing the brand’s commitment to shaping children’s character and values.

L to R: Egemba Chinonso Fidelis (Aproko Doctor) Ifeanyi Orabuche, Category Manager, Beverages, Nestlé Nigeria PLC, Charles Ikpe, Category Development Executive, Beverages, Nestlé Nigeria Anita Asuoha (Real Warri Pikin) Myron Otoo, Category Development Manager, Beverages, Nestlé Nigeria Funmilola Oyewole, Category Development Manager, Beverages, Nestlé Nigeria

At the formal announcement of the partnership at the company’s headquarters in Lagos, Ifeanyi Orabuche, Category Manager for Beverages at Nestlé Nigeria PLC, expressed MILO®’s deep commitment to empowering children through sports. He stated, “MILO® is delighted to collaborate with Anita Asuoha (Real Warri Pikin) and Dr. Chinonso Egemba (Aproko Doctor) to amplify the impact of our initiatives aimed at fostering healthy lifestyles in children. This partnership aligns with our shared passion for promoting healthy living.”

Anita Asuoha shared her personal connection with the brand, stating, “Working with MILO® feels like a homecoming, as MILO has been a part of my everyday life. This partnership is not just business; it’s a personal journey, a true blessing for me and those I care about.”

Egemba Fidelis highlighted the significance of health education and positive behavioral change on the journey to a healthier Africa. “I am excited about the cooperation with Nestlé MILO® as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help make the world a better place,” he said.

MILO® has a rich legacy spanning over seven decades, nurturing champions globally and providing a nourishing addition to the breakfasts of approximately 8 million children daily. In 2023, MILO®’s School Sports Development program reached around 4 million children across Nigeria.

The brand firmly believes that sports instill essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life. MILO® is actively working towards encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.

MILO® anticipates that the partnership will serve as a platform to inspire millions of parents across Nigeria to nourish their kids’ journey to success with the nutritious MILO® energy and the inspiration to grow with sports.

Hyacinth Beluchukwu Nwafor

Hyacinth Beluchukwu Nwafor is a seasoned journalist and the CEO/Founder Belch Digital Communications, publishers of Hybrid News Nigeria.

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