• Thu. Feb 13th, 2025

FirstBank’s ‘The Giant In You’ Campaign Celebrates 130 Years of Empowerment

ByHybridNewsNg

Jul 19, 2024


FirstBank has launched its latest campaign, ‘The Giant in You,’ to celebrate its 130 years of existence and reaffirm its commitment to supporting the growth and success of its customers and stakeholders. This campaign, developed by the creative agency SO&U, emphasizes the bank’s dedication to empowering individuals and businesses to achieve their full potential.

The campaign’s central message, “there is a giant in you,” highlights FirstBank’s promise to prioritize its customers, encouraging them to “Live the Giant-Life.” The visuals and television commercials feature towering figures and bold imagery, symbolizing the bank’s strength, resilience, and ambition. The campaign aims to position FirstBank as a dependable, innovative, and proactive institution, ready to support its customers in navigating a rapidly changing world.

The Head of Brand and Stakeholder Management at FirstBank, Yinka Ijabiyi, explained that the campaign was inspired by the belief that every customer, employee, and stakeholder possesses a “giant” within them—a giant dream, possibility, idea, life, and future waiting to be realized. He emphasized the bank’s commitment to providing the necessary business support, financial expertise, and platforms to help its customers succeed.

“This campaign was informed by our belief that there is a ‘giant’ in every stakeholder—a giant dream, a giant possibility, a giant idea, a giant life, and a giant future waiting to be birthed,” Ijabiyi said. “Our commitment is to provide all necessary business support, financial know-how, and platforms to bring out the giant in every customer.”

FirstBank’s dedication to innovation and customer satisfaction is evident in its use of digital solutions, AI, and Robotic Process Automation (RPA). The bank has achieved significant milestones, including being recognized by Interswitch as the first financial institution in Nigeria to sustain 100 million monthly transactions in electronic payment and reaching N1 trillion in transactions through the FirstMonie Agent network.

The campaign underscores FirstBank’s role in supporting the growth of Nigerian enterprises and the broader economy. By offering tailored solutions and innovative products, the bank aims to help customers “giant-size” their dreams and achieve remarkable success.

As part of its celebration, FirstBank is also working to localize the campaign to connect with customers across Nigeria’s major ethnic groups. This effort reflects the bank’s commitment to being truly woven into the fabric of society, supporting individuals and businesses from all walks of life.

Throughout its 130-year history, FirstBank has played a crucial role in the development of Nigeria’s economy, from supporting local traders and merchants to embracing modern banking technologies. The ‘Giant in You’ campaign is a testament to the bank’s enduring legacy and its vision for the future.

FirstBank’s latest initiative reaffirms its position as a leader in the banking industry, dedicated to helping its customers achieve their dreams and live their best lives. With this campaign, the bank celebrates its past achievements while looking forward to continued success and growth in the years to come.

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