In a move to promote inclusivity and social welfare, Fidelity Bank Plc has launched the Bundles of Joy initiative, a program aimed at creating supportive environments for children with special needs while addressing the emotional and psychological well-being of their parents and caregivers.
The inaugural session of the initiative took place over the weekend at a dedicated facility in Lekki, Lagos. Dr. Meksley Nwagboh, the bank’s Divisional Head of Brand and Communications, welcomed participants and highlighted the bank’s commitment to meaningful community engagement.
“*Bundles of Joy* is a vision of our Managing Director and CEO, Dr. Nneka Onyeali-Ikpe,” Nwagboh explained. “This initiative supports children with special needs through educative and entertaining activities that enhance their mobility and social skills. Simultaneously, we provide workshops for parents and caregivers, equipping them with essential skills and resources for effective care.”
This initiative aligns with Fidelity Bank’s broader Corporate Social Responsibility (CSR) focus on health and social welfare.
Parents and caregivers in attendance expressed their appreciation for the program. Joy Daberechi, a participant, said, “The sessions have taught me a lot about caring for my daughter. I’m truly grateful to Fidelity Bank for this opportunity and encourage other parents to participate.”
Another attendee, Deborah Eromokhodion, described the experience as “heartwarming,” adding that the initiative fostered a sense of community among parents and provided invaluable insights from specialist facilitators.
The event concluded with the bank presenting goodie bags to the children and gifts to their parents, leaving participants feeling encouraged and supported.
Fidelity Bank announced that families interested in the Bundles of Joy program could register online via the bank’s website, providing their details and information about their child’s needs. Special outings for the children are set to commence in January 2025.
Through initiatives like Bundles of Joy, Fidelity Bank Plc reinforces its dedication to fostering inclusivity and uplifting communities.
Ranked among Nigeria’s top financial institutions, Fidelity Bank Plc serves over 8.3 million customers across 251 business offices in Nigeria and the United Kingdom, as well as through its digital channels. The bank has been recognized for its excellence, winning awards such as the *Best Bank for SMEs in Nigeria* at the 2023 Euromoney Awards and the MSME Bank of the Year and Export Financing Bank of the Year at the 2024 BusinessDay BAFI Awards.