The House of Lords recently played host to a landmark gathering of leaders, policymakers, and innovators from the UK and Nigeria’s creative industries. Organized by Eryca Freemantle, founder of E.A.T.O.W. (Embracing All Tones of Woman), and hosted by Lord Stephen, the event, An Audience with The Honourable Obi Asika, focused on fostering equitable partnerships and celebrating Nigerian creativity on a global scale.
A key highlight of the event was the announcement of a UK trade mission to Lagos and Abuja from June 4 to 10, 2025. This mission aims to empower professionals in the creative and beauty industries, encouraging cross-border collaboration and innovation.
The discussions at the House of Lords seamlessly transitioned into an evening of cultural celebration at the Africa Centre, further strengthening ties between both nations.
The event was hosted by Yemisi Mokuolu, CEO of Hatch Ideas Worldwide Ltd, alongside co-host Bolaji Olatoye, CEO of Altitude AI Consulting. Lord Stephen opened the session, followed by a keynote from Lucy Haine, Global Digital Commerce & Marketplace Lead of the UK Department of Business & Trade, who officially recognized Nigeria as a trading partner to the UK.
Eryca Freemantle underscored the mission of E.A.T.O.W., emphasizing the power of culture and collaboration in fostering global change. “This gathering is a testament to the dynamic spirit of Nigeria’s creative industries and the opportunities that arise when we collaborate across borders,” she stated.
The Honourable Obi Asika, Director-General of the National Council for Arts and Culture (NCAC) and Co-Chair of the UK-Nigeria Technical Working Group, delivered a keynote address titled “Nigeria Everywhere.” He highlighted initiatives such as the Creative Leap Accelerator Programme (CLAP) and the Creative Economy Development Fund (CEDF), designed to transform Nigerian talent into global opportunities.
“Nigeria’s creative industries are not just culturally dominant; they are economically impactful. From Afrobeats to Nollywood, our talent is shaping global narratives, and with strategic partnerships, we can expand these opportunities even further,” Asika stated.
The event featured two panel discussions. The first, UK & Nigeria Collaboration, moderated by Yemisi Mokuolu, explored strategies for enhancing cultural and economic ties. Panellists included Ed Emeka Keazor, DJ Abass, Femi Oyeniran, and Hannah O’Leary. The second, The Business of Media, Culture & Entertainment, led by Bukky George Taylor, examined the evolving dynamics of the creative sector, with insights from Adesope Olajide, Chioma Ude, Chidi Okeke, Natasha Manley, and Nike Awoyinka. Both panels emphasized the importance of shared values and equitable partnerships in driving sustainable growth.
Closing the event, Oba Nsugbe, Chair of the Africa Centre, reinforced the need for partnerships that empower producers and creatives while fostering inclusive growth.
The evening concluded with a vibrant reception at the Africa Centre, where dignitaries, creators, and policymakers continued discussions in a celebratory atmosphere.
With Nigeria’s creative industries gaining global recognition, this forum underscored the significance of collaboration in unlocking new economic and cultural opportunities.
“Strong partnerships thrive on mutual respect and shared vision. Together, we can create a future where creativity knows no borders,” said Eryca Freemantle.
“Nigeria’s soft power is a movement, an economy, and a bridge between cultures. With your partnership, we will go even further,” said Hon. Obi Asika.
E.A.T.O.W. (Embracing All Tones of Woman) is a global organization dedicated to building bridges through culture, creativity, and collaboration. It aims to empower creative professionals, drive innovation, and foster cross-cultural partnerships that inspire global change.